As one of the most hotly contested election campaigns in years comes to a close tomorrow, the media is filled with campaign ads. Whether in the morning newspaper, through social media websites, or during commercial breaks on television, we hear constantly about various candidates and ballot referenda. The mailbox is no exception — direct mail continues to be a widely used political advertising strategy. Recent reports indicate that nearly 2 billion pieces of political mail have been sent this election cycle, and the Postal Service projects it will earn nearly $400 million in revenue from this volume.
With so much technology at their fingertips, customers now want and expect complete visibility of their mail, from entry to delivery. The Intelligent Mail barcode (IMb) program has helped to bring total visibility closer to reality, and other technologies, such as radio frequency identification (RFID) and global positioning system (GPS) tracking, can fill the gaps. Complete visibility of mail provides real-time information about mail to customers and the U.S. Postal Service, including service performance data. This visibility into mailing activities allows the Postal Service to better manage its operations, increase route efficiency, improve service, and control costs. Mail visibility gives customers insight into mailing activities and provides them analytics to drive business decisions.Read More
Since the launch of “Pushing the Envelope” in October of 2008, we have been blogging on topics of interest to U.S. Postal Service stakeholders and the general public. We’ve published 212 blogs to date (this one makes 213). Since it is our birthday, we thought we’d take this time to reflect on the last year and to look to the future.
First, thanks to our active readers who provide insightful commentary and food for thought. Your ideas and comments can turn into audit projects, white papers, or even the need to turn something over to our Office of Investigations.
Our top five blogs this last year were:Read More