Online Shopping on the Rise! What’s in it for the Postal Service?
In today’s world we have the opportunity to do just about anything with just the click of a mouse and a few key strokes. Recent studies show online retail sales continuing to grow despite the economic slowdown and decline of overall retail sales. A previous blog, Could Radio Frequency Identification Make the U.S. Postal Service the Premier Delivery System, stated, “Last year Americans spent $155.2 billion shopping online. This year Americans are projected to spend more than $190 billion.” Purchases made online have to be shipped and this provides a great opportunity for the Postal Service to increase parcel delivery service.
The Postal Service delivers almost half the world’s mail and more than 171 billion pieces annually, of this amount, roughly 3 billion are packages (Source: 2010 Report on Form 10-K, United States Postal Service). In addition, the Postal Service is often the last mile option for delivering FedEx, UPS and DHL packages. In 2007, if given a choice, 46 percent of consumers would select the Postal Service to deliver their packages.(Source:Package Delivery Study conducted by comScore, March 2007.)
Postal Service Customer Service Is It Working for You?
The Post Office isn’t the only place to shop for mailing services. Postal Service customers can purchase products and services at postal stores and other facilities, and on-line at USPS.com. They can also call 1-800-ASK-USPS, to get answers to their questions and address their needs. Some of the more popular customer services options available are:
Stamp Vending Machines

For decades, the Postal Service offered vending machine service to supplement its retail operations. Vending machines meet the needs of customers who want to purchase stamps without waiting in line.
While the lack of stamp vending machines has resulted in customer frustration and a surprising number of newspaper articles, the problems are particularly acute in economically depressed and more urban areas. Although Automated Postal Centers (APCs) provide many services including the sale of stamps and directly applied postage for First-Class letters, APCs require credit cards, which people in economically depressed areas often do not have. In addition, some customers find APCs to be intimidating to use. Finally, APCs sell only booklets of stamps or individual stamps in denominations of $1 or more, yet many disadvantaged customers may want to buy just one First-Class Mail stamp.
Read MoreWhat Do You Think of the Priority Mail Advertising Campaign?

“If it fits, it ships.” If this sounds familiar, you probably heard it from the Postal Service’s Priority Mail® Flat Rate advertising campaign broadcasted on TV or radio.
The Flat Rate option offers a simpler way to ship — whatever fits in the flat rate box or envelope (up to 70 pounds) ships for one rate to anywhere in the United States. There is virtually no weighing or calculating. The packages reach their destinations in 1 to 3 days. Normally, Priority Mail prices are based on weight and destination.
Read MoreBusiness Reply Mail

Do you know why some magazines include postcards in the middle? Or have you mailed a letter back to a company in their envelope without having to put a stamp on it? Did you ever wonder how this service works?
Read MoreLocal Political Campaigns — The Forgotten Mail Volume Generator

While 2008 was not a good year for mail volume in general, one source of optimism for the future is the continued growth in mail tied to spending on political campaigns. This is spending during political campaigns on direct mail to promote candidates or issues and to raise funds. Fundraising requests can also generate single-piece First-Class Mail responses. Although in the recent election there was much discussion of President Obama’s creative use of the Internet to communicate with supporters and raise funds electronically, for election campaigns below the national level direct mail is still the most effective tool for reaching localized areas. In an article in DMNews, William Berry, president of William Berry Campaigns, was quoted as saying, “Right now there’s just no effective way to really localize new media direct marketing. Remember, 98 percent of candidates are running for offices such as city council or state assembly and 85 percent of their ad budgets are still direct mail — it would be malpractice to recommend anything else.”
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