The Woodfield Station located in Schaumburg, Illinois is an innovative, new retail environment that tests the limits of how the United States Postal Service interacts with customers and sells products and services. Dubbed the “Retail Learning Lab,” this completely redesigned post office serves as a testing ground for new products, new methods of serving customers, and new models for partnering with commercial businesses.
The site features specially designed, free-standing self-service shipping areas, an expanded retail product display, several Automated Postal Center (APC) kiosks–some equipped with barcode scanners–and a DVD rental machine. It also features a comfortable seating area with free WiFi access, conference room rental, and an OfficeMax IMPRESS “store-within-a- store” offering office supplies and print and copy services.
A significant feature is the open retail environment which encourages associates to interact differently with customers. Most customers are greeted at the entrance by an associate who offers to help meet the customer’s needs for his or her visit. If appropriate, the employee escorts the customer within the store and offers solutions or explains how to complete tasks.
Would you be more inclined to visit the post office if it offered a greater variety of self-service options? What if it offered services like WiFi and DVD rental? What other innovations would you like to see at the post office locations?