What Do You Think of the Priority Mail Advertising Campaign?

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Photo: Priority Mail Ad Spokesman Al talking to customer

“If it fits, it ships.” If this sounds familiar, you probably heard it from the Postal Service’s Priority Mail® Flat Rate advertising campaign broadcasted on TV or radio.

The Flat Rate option offers a simpler way to ship — whatever fits in the flat rate box or envelope (up to 70 pounds) ships for one rate to anywhere in the United States. There is virtually no weighing or calculating. The packages reach their destinations in 1 to 3 days. Normally, Priority Mail prices are based on weight and destination.

To increase overall package revenue and market share, the Postal Service launched a highly-integrated, national marketing campaign in May 2009. The campaign is still running as of May 2010. To promote the benefits of Priority Mail Flat Rate Boxes, the campaign uses TV, direct mail, print and digital advertising, retail point of purchase, and more. Postal Service management shared the campaign messaging with employees through a May 2009 direct mailing.

These are two of the recent Priority Mail Flat Rate TV commercials:
• Clowns Advertisement
• Mail Man Advertisement

Overall, do you consider the campaign effective?

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Have you decided to use Priority Mail Flat Rate as a result of the recent TV and radio ads?

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Has Priority Mail added value to your shipping needs? What kind of value?

Prior to using Priority Mail Flat Rate, were you using a major delivery service such as UPS or FedEx? Specifically, what caused you to switch?

If you have not used Priority Mail service, what would you consider the most important reason for not using the service?

This topic is hosted by the OIG’s Office of Audit Field Financial – West team.

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Permalink | Comments (13) | May 17, 2010

 

 

13 Responses to “What Do You Think of the Priority Mail Advertising Campaign?”

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  1. 13
    Teachernj Says:
    June 25th, 2010 at 4:23 pm

    MMMMmmm. All the money spent on commercials and on promos (childrens movies etc.) What is being done about customer service? Nothing! Don’t get me wrong, there are some wonderful post office workers out there who work hard and who care. But not in my town.
    A friendly attitude and helpful manner go a long way. If the post office trained window clerks to be polite, caring and helpful and then rated their efficiency on those criteria-we would not need all the advertising. Spend money where it’s needed and stop denying there’s a problem.

  2. 12
    Fuming Consumer Says:
    June 25th, 2010 at 2:10 pm

    Was this campaign effective? yes! Was it DECEPTIVE? yes! yes! yes! Our ladies missions group made witnessing dolls to ship to Brazil. Total weight less than 8 lbs for 40 dolls. We packed in 3 flat rate boxes, thinking they fit and as the ad campaign says they ship even international. One item not mentioned or printed on the box, the flat rate is exorbitant for int. The lady who took these to post office did not know and paid $167 to ship. They could have been shipped by weight for less than $50. The USPS has successfully robbed a missions group for over $100. Must make you proud. Makes one “wonder” why everyone gets so upset with USPS.

  3. 11
    Joe Says:
    June 8th, 2010 at 4:53 pm

    The campaign works well but there are many other products we have to offer that are cheaper and more competitive than our competition that are not being addressed. How about an ad campaign that shows a side by side price comparison of these products and services. Lets get the word out with all the facts and figures. In today’s world of instant communications, in the delivery business, the parcel is “king” and it can only be delivered by a person, not electronically.

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